UFC CEO Dana White is making a bold move into the fast-growing energy drink market. Additionally, this will be his debut in an industry that has surged in popularity, especially among fitness enthusiasts and athletes. Moreover, the energy drink sector continues to expand rapidly, attracting attention from major corporations and new entrants alike.

Next, White has partnered with Anheuser-Busch and nutrition company 1st Phorm to develop a new energy beverage. Furthermore, this collaboration combines beverage expertise with fitness-focused branding. As a result, the new product is scheduled to launch in summer 2025, generating significant anticipation within the market.

Then, on Wednesday, the first product from this partnership was officially introduced: Phorm Energy. Notably, the drink contains zero sugar and features natural caffeine derived from green tea extract. In addition, it includes electrolytes designed to aid hydration, targeting consumers seeking both energy and wellness benefits.

“With the launch of Phorm Energy, we’re bringing together two American companies based in St. Louis and Dana White – all united by a powerful commitment to brand-building, quality, innovation and meeting the evolving needs of consumers.”
— Sal Frisella, CEO of 1st Phorm

Dana White Teams Up with Anheuser-Busch and 1st Phorm to Launch Energy Drink Venture

Since 2017, Anheuser-Busch has dipped in and out of the energy drink market. For instance, it partnered with brands like Ghost and Hiball. However, the company’s deal with Ghost ended last year. That followed Keurig Dr Pepper’s acquisition of Ghost in a $1 billion deal. Now, Anheuser-Busch is entering the space again, this time with UFC president Dana White.

The energy drink industry has become a billion-dollar market. Additionally, many celebrities have launched their own brands, including Dwayne “The Rock” Johnson and his company Zoa. As a result, Dana White now has a chance to break into this booming business world. His entry adds another high-profile name to the growing roster of energy drink entrepreneurs.

On Wednesday, the first product from White’s partnership was released. The drink, called Phorm Energy, contains zero sugar and natural caffeine from green tea extract. Also, it includes electrolytes designed to support hydration. This launch represents a fresh attempt by Anheuser-Busch and 1st Phorm to innovate in the competitive energy drink market.

Dana White’s Weight-Loss Transformation

For years, Dana White has been known for his role as the UFC president. However, his personal health journey has also captured attention. Once weighing 236 pounds, White recently lost 40 pounds to reach a healthier 196 pounds. This change reflects a deep commitment to improving his lifestyle.

His earlier years took a toll on his body. For example, White suffered from sleep apnea and had poor blood work results. Consequently, medical experts warned that his health problems were life-threatening. A human biologist, Gary Brecka, analyzed his metrics and predicted only 10.4 years left if changes were not made.

In response, White adopted the 10x Health System Protocol. His goal was to reverse his health issues in less than ten weeks. This transformation journey highlights the importance of taking control of one’s wellness before it’s too late.

 

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What Is the 10x Health System Protocol?

The 10x Health System Protocol divides health improvement into four sections. First, it focuses on using a PEMF pad. Second, it includes cold plunges. Third, it involves cardio exercises combined with oxygen therapy. Lastly, it employs red light therapy. White has been following this system closely to regain his vitality.

The PEMF pad is part of White’s nightly routine. This device emits electromagnetic fields at varying strengths. As a result, it helps relax the body, improve circulation, and reduce inflammation. These benefits contribute to better sleep and overall recovery.

Meanwhile, White starts his mornings with cold plunges. He immerses himself in 50ºF water for three minutes. He compares this practice to drinking coffee—it wakes him up and energizes him. Although some benefits of cold plunges are debated, studies suggest they may aid muscle recovery.

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Exclusive UFC Content At Colosseum Strength

• Paddy Pimblett Sheds 40 Pounds Ahead of UFC 314
• Dana White Teams Up with Anheuser‑Busch & 1st Phorm for New Energy Drink
• Alex Pereira’s Detailed UFC Workout Blueprint

Overview

UFC President Dana White is making a significant entry into the booming energy drink market through a new partnership with Anheuser-Busch and 1st Phorm. Additionally, this collaboration aims to launch Phorm Energy, a zero-sugar drink with natural caffeine and electrolytes, set to debut in summer 2025. Meanwhile, the energy drink industry continues to attract high-profile athletes and celebrities, expanding rapidly in the fitness world. Furthermore, White’s personal health transformation—losing 40 pounds and adopting the 10x Health System Protocol—adds a compelling dimension to his new business move, blending wellness with performance.

Featured Image –  Dana White Teams Up with Anheuser‑Busch & 1st Phorm for New Energy Drink – Credit: @Danawhite (Instagram)